Website chat is ideal unit boost as boat sales sag

Sailboat, powerboat, and PWC sales can all get a boost with live chat from BoatChat

With the pace of boat sales growth tapering off, dealers and marinas can enjoy a notable increase in leads and sales adding live chat and text to their website. The March 2017 Bellwether report from Info-Link as reported in Boating Industry shows that powerboat sales grew just over 5 percent, down from a paltry 7 percent in February. This decline in growth has been steady since the middle of 2016, according to the article.

Chat allows boat dealers to reach out and connect with website shoppers with much more engagement than passively waiting (and hoping) a form lead is submitted. Not only can 24-hour managed chat from BoatChat boost website sales by as much as 50 percent or more, but it can boost revenue in service and parts, as well.

Leads from our live chat give dealers a head start in the sales process. Shopper location, contact information, web pages visited, and the entire chat conversation are provided in the lead. In addition, leads can be fed directly into the dealer’s CRM system, in addition to email and SMS messages forwarded to as many staff members as necessary.

Boat sales growth dopped in March, a trend that began mid-2016. Image: Info-Link

While the sales growth that the boating industry has enjoyed continues to slide, live chat from BoatChat is the best way for dealers to get an edge on the competition.
Call, chat, or text us today to schedule a quick demo.