BoatChat
BoatChat
BoatChat
BoatChat
When people hear about tariffs, they often think only about car prices. However, tariffs on imported goods — like metals, parts, and manufacturing components — affect a wide range of industries, including the boating world. As a boat dealer, it’s important to help customers understand why tariffs may impact boat prices too, and being transparent builds lasting trust.
Here’s how boat dealers can explain it clearly and effectively:
Make the Connection Clear
Start by relating it to what customers already know:
“You’ve probably heard about tariffs raising car prices. The same extra costs on imported materials like aluminum, steel, and electronics are affecting the boating industry too.”
Boats often rely on imported parts — engines, navigation systems, fittings — and many are built from imported materials. Even if the boat is manufactured locally, higher part costs mean higher overall costs.
Keep the Language Simple
Avoid economic jargon. Frame it in relatable terms:
“Think of it like this: if it costs more for manufacturers to get the parts they need, it ends up costing a bit more for the final product. That’s true whether it’s a truck, a fishing boat, or a pontoon.”
Simple comparisons help customers understand without feeling overwhelmed.
Be Honest About What’s Affected
Explain that tariffs can impact:
- Boat Prices — New models could be priced slightly higher due to material and parts costs.
- Parts and Repairs — Replacement parts might also cost more.
- Availability — Some specific models or parts could take longer to arrive due to supply chain slowdowns.
Clear, honest information helps customers plan better — and it positions you as a trusted advisor, not just a salesperson.
Reassure Customers with Solutions
- Show that you’re actively helping them manage these impacts:
- Offer early-order incentives before prices shift further.
- Highlight in-stock inventory that hasn’t been hit by newer pricing yet.
- Provide financing options that soften the effect of price increases.
- Recommend certified pre-owned boats that deliver great value.
Let customers know they have good options — even in a changing market.
Stay Informed and Empower Your Team
Tariff policies can shift with government changes or global events. Train your sales team to explain the situation simply and confidently. Update your messaging regularly so your staff and marketing materials stay consistent and accurate.
When your whole team understands the “why” behind pricing changes, you maintain your dealership’s credibility and customer loyalty.
Tariffs ripple across many industries, including boats. As a marine dealer, explaining the connection between tariffs and pricing clearly and honestly helps your customers feel informed and respected.
By offering solutions and focusing on value, you can turn a complex global issue into an opportunity to strengthen your customer relationships — and help more people get out on the water with confidence.