It may take luck to pick the winners in the NCAA Men’s or Women’s basketball championships, but generating more website leads is all about science…

As this year's boat shows gear up, boat dealers should take a look at their digital marketing strategies to attract website traffic and generate leads.

As digital marketing in the marine industry continues to carve out bigger chunks of dealer and marina marketing budgets, companies are starting to recognize the potential of live chat.

Boat buyers want to shop 24/7 Punxsutawney Phil didn’t see his shadow earlier this month, but the Miami International Boat Show show was this weekend, and it’s only a matter of time before boaters start thinking about getting out on the water

With top-notch chat operators around the clock, BoatChat can help boat shoppers with the information they seek, and collect quality lead information for the sales team…

For marine dealers looking at numbers for 2015 and looking for ways to boost boat sales in 2016, adding quality managed chat to the website is a must…

It’s rare to find a successful boat dealer who doesn’t have his sales people welcome a boat shopper to their store with a good handshake and a cheerful greeting. So why not extend that that logic to the website?